Pixar, is a company that revolutionized the feature film
industry. A group of researchers from the most elite research institutions in
the US came together to create their vision. Their division was then purchased
by Steve Jobs and became Pixar, which created Toy Story and is now owned by
Disney. From the beginning the
artists working on Pixar had their own aesthetic and that carried through all
the humerous, entertaining shorts that we have all watched growing up. Each film has limited conversation
(mostly sound effects and music), very colorful images, exaggeration/
abstraction and most have an underlying message. As a designer I always imaged how much work went to
developing a Pixar Animation short film, but their company explains it in four
short steps. First is development
or creating the story line, next is pre production where they address technical
challenges, third is production or making the actual film, and finally post
production or polishing the final product. These four steps could look short and simple but by working
on my own animation in multimedia here at SUNY Cortland I realize that these
steps take lots of time especially when they are in as good of a quality as a
Pixar Short film.
John Lesseter one of the first developers of short films
once said, “At Pixar, we realize we are associated, in many people’s
experience, with computers. We do use computers in the making of our films.
However, at the center of everything we do is the love of story and the
wonderful pictures that help tell the story. The computer lets us create worlds
and characters that otherwise we could only dream of enjoying. The computer
lets us invite you into the dream to dream along with us. The computer is where
we finish our stories.” This stuck
out to me because it shows that no matter what amazing software these creators
are presented with, it takes their imagination and creativity to succeed. Before
doing this project I never really understood how many people were involved in
making Pixar Animation what it is today.
We only included the people in our presentation that we felt were most influential.
However, without every one of the people involved nothing would be as popular
as it is now.
